where identity becomes culture.
we build brands, experiences, and movements
rooted in who you are.
identify protect nurture build sustain evolve >
identify protect nurture build sustain evolve >
WHO THIS IS FOR
for those building something that matters.
founders, artists, and brands
seeking depth, clarity, and connection in what they create.
we come alongside people who care about
how things are built,
how they feel,
and what they leave behind.
come hungry, leave built.
what we do
how we build
we bring clarity, direction, and execution
to what you're building — so it works as a system
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we start by understanding what this actually is
the vision
the tension
what’s working
what’s notso everything that follows has direction and isn’t built on guesswork
outcomes
brand and business audit
strategic positioning and differentiation
audience definition and insights
messaging and narrative framework
design thinking + ecosystem mapping
clear strategic roadmap
-
we define how your brand shows up
visually
verbally
and experientiallyso it feels clear, aligned, and recognizable
across every space it lives inoutcomes
visual identity system (logo, typography, color)
brand voice and messaging system
brand guidelines and usage standards
website design (UX/UI + structure)
website build and launch
cohesive presence across digital platforms
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we design how people experience what you’re building
from campaigns to content to live experiences and cultural moments
this can look like:
campaigns
music projects
visual content
live shows
choreography
events and galasso the work doesn’t just exist
it landsoutcomes
campaign strategy and creative direction
content and storytelling systems
choreography and movement direction
music and production collaboration
live experience design (events, shows, activations)
end-to-end campaign execution
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we build what supports the work behind the scenes
so it doesn’t rely on constant effort to hold
everything is structured
connected
and built to scaleoutcomes
operational and systems audit
workflow and process design
platform and tech stack alignment
scalable infrastructure and systems
documentation and internal frameworks
improved efficiency across teams
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we stay involved as things grow
guiding the creative
refining the direction
and making sure everything continues to connectbecause what you’re building
isn’t staticoutcomes
ongoing creative direction
campaign and content alignment
refinement across brand and experience
strategic support as you scale
consistency across all outputs
long-term brand evolution
we come from both sides—
creating and building.
so we understand what it takes
to make something real,
and to sustain it over time.
that perspective shapes how we work
and what we choose to build.
we’re creating what we once needed.
our perspective
selected work
a glimpse into what we’ve built alongside our partners.
riot games — k/da “pop/stars”
campaign + performance + creative direction · choreography · production · experience design
a global campaign where performance, character, and culture converged
choreography across live stage, music video, and motion capture
produced dancers and built performance-led content across platforms
→ 383M+ views (official music video)
→ 12M+ views (behind the scenes)
→ 4.2K+ user-generated covers
→ 65M+ reach across 136 countries
turned a digital IP into global culture —
fans didn’t just watch, they participated
creative direction · choreography · production
a flagship moment designed to bring realness and community
into a luxury retail environment
directed, produced, and choreographed a branded visual piece
bridging fashion, movement, and spatial experience
→ 219K reach · 8.9K likes · 246 comments · 680 saves
→ flagship retail activation
→ content integrated into physical space
bringing community and a raw performance
into a space designed to be seen — and felt
gentle monster — flagship experience
a broader look at the work we’ve been a part of—
across movement, content, and creative direction.
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![Break Bread Company runs the event experience for Run Tech Club Gala. Featuring Ellen Kim, Esther Kim, Vincent Lacsamana from Premium Blend Consulting, Ben Chung from Jabbawockies and Kinjaz, and Kevin Seo from Secret Sauce.]()
run tech club
gala experience
end-to-end event production and experience design
from vendor curation and spatial design
to live content capture and social rollout→ 200+ guests in attendance
→ full lifecycle execution from concept to close
→ curated vendor + partner experience + social media live host
→ custom-built photo booth environment designed for social capture→ impact
created a space for real connection — bringing community together through intentional design, shared experience, and live interaction -
![Brand story, illustrations and website design curated by Break Bread Company.]()
premium blend consulting
brand and digital
creative direction across brand and website
defining identity, structure, and digital experience
→ complete brand system and website launch
→ unified internal and external brand presence
→ translating business strategy into a scalable digital platform→ impact
aligned vision, culture, and communication — giving the brand clarity and a system to grow with consistency and purpose -
![Vincent Lacsamana's music video to his song, Get Lost. It shows the power of love and gratitude in a hard time during Covid. Bridging his music, dance, culture and community together.]()
“get lost”
music video
creative direction, production, and movement
created during COVID to uplift and connect people in isolation
in collaboration with shaun evaristo, aye hasegawa, and artist vincent lacsamana
shaping narrative, visual language, and performance
→ distributed across YouTube and digital platforms
→ cohesive storytelling across music, movement, and film→ impact
brought community together through film and movement —
turning identity into something people could feel -
![Ellen Kim produces, choreographs, hosts and dances for PopSugar KFit series on Facebook.]()
popsugar
k-fitsugar
creative direction, production, and choreography for a K-pop fitness series
translating performance into accessible, step-by-step content
for a global digital audience→ distributed across 7.3M+ audience reach
→ choreographed and designed movements that welcomes all to learn and get fit at the comfort of their home
→ bridging culture, movement, and fitness→ impact
made performance accessible at scale —
turning viewers into participants
and building a sense of belonging through movement -
![EPIC GAMES - FORTNITE]()
EPIC GAMES
fortnite emotes
movement direction and choreography for in-game emotes
grounded in research, culture, and gameplay to create movement that translates globally
→ developed movement language for digital expression
→ designed for clarity, personality, and repeatability
→ bridging real-world culture with in-game identity→ impact
turned movement into a shared language at scale — allowing players to express identity through gameplay.
why it matters
we believe what you build
should reflect who you are.
not just visually,
but in how it’s felt.
when identity is clear,
everything else becomes more honest,
more aligned,
and more lasting.
Contact Us
